Summit Europe Syndicate Sessions Track 4

4: Channel Sales and Marketing

<p><strong>For Channel Sales Leaders:</strong></p> <p>Maximising the value of partnerships and delivering results against corporate expectations of the indirect sales organisation are top priorities for channel sales leaders. Channel sales leaders who can quantify internal and partner-specific profitability can establish their credibility and influence with the executive committee. This track will demonstrate how to make more educated investment decisions in the channel, and how to motivate and measure partner performance.</p> <p><strong>For Channel Marketing Leaders:</strong></p> <p><strong></strong>Channel marketing leaders are becoming more strategic, not just in how they are driving demand, but in how they are enabling their partners to become better sellers. While data is a big success factor, many companies lack the insight required in this part of their business. Channel leaders need to establish demand creation strategies that connect partners to buyers in a more effective way, while also improving insight into the impact of these programmes. In this track, we will share ways to create and map digital and non-digital interactions in the channel, as well as provide key metrics and insights that can boost channel performance.</p>