Summit Europe Syndicate Sessions Track 2

2: Content and Portfolio Marketing

<p><strong>For Content Strategy and Operations Leaders:</strong></p> <p>Content fuels the marketing organisation. Unfortunately, many organisations have misaligned content ecosystems that are incapable of adequately supporting their campaigns and programmes. Gaps in content strategy and processes are often caused by a lack of collaboration with and insights from portfolio marketing as well as inefficient metadata and taxonomy management. In this track, we will share ways to implement and optimise the processes, resources and technologies required to manage and measure a best-in-class b-to-b content ecosystem.</p> <p><strong>For Portfolio Marketing Leaders:</strong></p> <p><strong></strong>The portfolio marketing function requires a renewed focus on audience-centricity as organisations search for ways to drive innovation and expansion. The unique needs within a buying group and internal pressures all affect how portfolio marketers do their jobs &ndash; from creating a go-to-market strategy to developing buyer insights and adopting the right messaging strategy. In this track, we will share key approaches and best practices to help you make a positive impact on the business.</p>