Summit Europe Syndicate Sessions Track 1

1: ABM and Demand Marketing

<p><strong>For Account-Based Marketing Leaders:</strong></p> <p>Many b-to-b organisations are adopting an account-based strategy because of the significant business impact it can yield. While marketers are eager to get started with account-based marketing (ABM), there are common mistakes that can sink ABM programmes before they even start. Whether your organisation is in the early stages of creating strategic account programmes or you are looking to optimise your strategy to increase engagement and conversion, this track will offer the key ingredients for ABM success.</p> <p><strong>For Demand Marketing Leaders:</strong></p> <p>To remain competitive and drive growth, b-to-b demand marketers must continue to push the limits with demand marketing techniques. With the number of trends in demand marketing increasing each year, demand marketers must determine how to take calculated risks to hit their goals. In this track, we will share the latest and greatest in demand marketing &ndash; from effectively leveraging intent data, digital advertising, and personalisation to identifying key opportunities to disrupt yourself in demand marketing execution.</p>