Summit Europe Syndicate Sessions Marketing Executive

Marketing Executive

<p>Marketing leaders today, whether at a Global or Regional level, face an ever demanding set of challenges as they continue to transform their teams and elevate the marketing organisation to become a strategic contributor to business performance. SiriusDecisions Marketing Executive Strategy Advisers, Meta Karagianni and Caroline Bright have hand-selected sessions to provide marketing leaders with the insights they need when driving these critical changes, as well as equipping them with best in class approaches to drive successful alignment in planning and execution with their Sales &amp; Product Peers.</p> <p><em>&ldquo;As the pace of change in B2B is accelerating marketing leaders must balance focus, energy and resources on multiple requirements while they demonstrate marketing&rsquo;s value to the business beyond just demand creation. The sessions we selected, will arm marketing leaders committed to thinking more holistically about their role with the required guidance from building an inspiring brand, to redefining the role of field marketing, to optimising demand via direct or indirect channels and driving post-sale customer engagement, to aligning effectively with sales to target specific accounts as well as to understanding what product management capabilities they should rely on or support to build in their organisations. These sessions will support the modern b-to-b marketing leader with the essential guidance to drive effective change and demonstrate measurable business impact&rdquo;</em> - Meta Karagianni and Caroline Bright, SiriusDecisions</p>