Summit Europe SiriusFoundations


3-4 October 2018 | InterContinental London - The O2

SiriusFoundations are sessions designed to introduce Summit delegates to already-established SiriusDecisions concepts, frameworks and terminology. They are particularly useful for those that the Summit will be their first SiriusDecisions experience, as they lay the groundwork for new content that will debut over the four-day program. Even Sirius veterans have been known to attend Foundations sessions to see material they may have previously missed, or just to brush up on their Sirius-speak!

There are 6 foundations sessions in total, each focused on a specific sales, marketing or product management role or related concept. Sessions are 45 minutes in length, with six sessions running concurrently.

Foundations sessions have been created using a standard format, with content that includes:

  • Role/concept definition. A pinpointing of the role or concept, and its fit into the b-to-b ecosystem.
  • Lexicon. Key terms that are critical for those in the role to know.
  • Models/frameworks. A review of established, bedrock SiriusDecisions models/frameworks being used by best-in-class b-to-b organizations today.
  • Related Summit content. Suggestions of sessions at Summit Europe 2018 that expand on existing models or frameworks, or that will introduce new models or frameworks to address emerging/changing business issues.
  • Marketplace suggestions. A lineup of suppliers of technology and services in our 2018 Marketplace vendor pavilion that have offerings related to the role, and its corresponding models and frameworks.

Foundations Sessions for Summit Europe 2018

10:30 AM - 11:15 AM: Account Based Marketing, Demand Marketing, Channel Marketing, Customer Engagement, Marketing Operations, Portfolio Marketing

See you next year!

10-11 October 2019 | InterContinental London - The O2