Summit Europe Sessions The State of B-to-B Content in EMEA

The State of B-to-B Content in EMEA

Speaker(s):  Christine Polewarczyk, Isabel Montesdeoca

Syndicate(s): Content Strategy and Operations

Focus: Operationalize

Priorities: Strategic Content Planning

How well are b-to-b organisations executing against their content marketing, content strategy and content operations goals? In this session, we will report the results of our 2018 European State of B-to-B Content study, providing key insights into the good, bad and ugly of b-to-b content maturity. We’ll also provide guidance on the key actions organisations should take based on the critical opportunities and gaps identified in this b-to-b content benchmark. This presentation will provide the following benefits:

For marketing:

  • Understand critical b-to-b content engine readiness and performance factors
  • Learn how well b-to-b organisations in Europe are doing at maturing their content engines
  • Gain insight into what your organisation needs to do to fill strategic and operational content gaps