Summit Europe Sessions Sales Enablement Planning: Meeting Long-Term Goals While Getting Short-Term Wins

Sales Enablement Planning: Meeting Long-Term Goals While Getting Short-Term Wins

Thursday 4 October 2018 | 10:30 - 11:15

Speaker(s):  Heather Cole

Syndicate(s): Sales Enablement, Sales Executive

Focus: Adopt, Operationalize

Priorities: Sales Enablement Functional Design and Development

Whether your organisation is just developing an enablement function or planning to build on past successes, a clear roadmap for identifying strategy, tactics, outcomes, resources and measurement is foundational to enlisting C-level support and securing dedicated resources. This session covers the prerequisite alignment and prioritisation process as well as the components of both an effective charter for long-term direction and an actionable sales enablement plan for more immediate wins. This session will provide the following benefits:

For sales:

  • Understand the enablement planning process and how it drives better alignment and execution
  • Walk through best practice charter and business plan templates
  • Receive guidance on completing an actionable plan with meaningful measurement