Summit Europe Sessions Product Management Excellence Creating a Best-in-Class Product Management Organisation

Product Management Excellence: Creating a Best-in-Class Product Management Organisation

Thursday 4 October 2018 | 10:30 - 11:15

Speaker(s):  Lisa Singer

Syndicate(s): Product Management

Focus: Adopt

Priorities: Product Management Roles, Responsibilities and Structure

Companies are realising that effective product management is a key factor in accelerating growth, though many organisations admit they are far from optimal in this area. World-class product management requires a combination of various factors, including the appropriate roles and structure, best-in-class processes, and support to enable product managers to be effective. Through our extensive research, SiriusDecisions has identified the key elements that create a culture of product management excellence that drives intelligent growth. This presentation will provide the following benefits:

For product:

  • Understand what to expect from a best-in-class product management function and identify key interlocks with regional teams
  • Gain insight into key models, frameworks and practices that can support the upskilling and transition to a culture of product management excellence

For marketing:

  • Learn how a culture of product management excellence can make marketing more effective and efficient
  • Understand the key processes and interlocks marketing needs to support and align to in order to help improve the practice of product management