Summit Europe Sessions PMKTG and COS_The Keys to the Content Kingdom

The Keys to the Content Kingdom: Unlocking Your Content’s Potential With Metadata, Taxonomy and Semantic AI

Friday 11 October 2019 | 13:40 - 14:20

Speaker(s):  Phyllis Davidson, Jessie Johnson

Syndicate(s): Track 2

Focus: Operationalize, Optimize

Priorities: Content Management and Technology

Metadata and taxonomy are the building blocks of successful content strategy, content management and digital content activation. They also are essential to understanding audience needs, personalising the customer experience and deriving meaningful insights from content analytics. Yet for too many b-to-b organisations, tagging and taxonomy strategy are still huge content operations gaps. In this session, you’ll learn b-to-b taxonomy best practices that improve content findability, reuse and automation by combining traditional asset management processes with AI and semantic analysis.

This presentation will provide the following benefits for marketing:

● Get an overview of the best-in-class building blocks of b-to-b content taxonomy and metadata management

● Understand when and how to automate tagging practices using AI and machine learning

● See examples of high-quality taxonomy implementation