Summit Europe Sessions PMGMT and Tech_Minimum Viable Product

Minimum Viable Product: Designing Successful Product Experiments

Thursday 10 October 2019 | 14:00 - 14:40

Speaker(s):  Jeff Lash

Syndicate(s): Track 6

Focus: Operationalize

Priorities: Customer Understanding, Product Innovation and Lifecycle Process, Agile Enablement

Minimum viable product (MVP) is one of the most misunderstood concepts in product management today. Many organisations using the term “MVP” are applying it incorrectly, leading to confusion and a missed opportunity to leverage the benefits of a true MVP approach. In this session, we’ll discuss what an MVP really is – and isn't – and provide a template for designing and conducting an MVP experiment.

This presentation will provide the following benefits for product:

● Understand what an MVP really is – and isn’t

● Learn how to leverage the MVP approach to its full potential For marketing and sales:

● Learn where and how marketing and sales should be involved when utilising an MVP approach