Summit Europe Sessions PMGMT and Tech_Marketing Automation Platforms

Marketing Automation Platforms: Extinction or Evolution?

Friday 11 October 2019 | 14:30 - 15:10

Speaker(s):  Jonathan Tam

Syndicate(s): Track 6

Focus: Optimize

Priorities: Technology and Services for Demand, Program Design and Activation, ABM Infrastructure

Alternative technology categories and solutions now offer features and functionality that were addressed by traditional marketing automation platforms (MAPs). Many organisations are now asking questions such as: What is the value of a MAP? Can I address my business case with alternative solutions that might be better and/or cheaper?

This presentation will provide the following benefits for marketing:

● Understand the changing MAP landscape

● Discover ideas for thinking about options beyond traditional marketing automation

● Learn about different ways to address your business needs