Summit Europe Sessions MOS and SOS_Delivering field value

Delivering Field Value With Corporate-Created Campaigns

Friday 11 October 2019 | 13:40 - 14:20

Speaker(s):  Paul Dolan,

Syndicate(s): Track 3

Focus: Operationalize, Optimize

Priorities: Marketing Planning and Campaign Strategy

Many campaigns are conceived and planned by corporate headquarters with the expectation that regional marketing leaders will execute them. Regional marketing leaders must ensure campaigns meet the needs of the region. They also must provide timely feedback on campaign execution to support in-flight corrections and achieve the desired impact. In this session, we’ll show you how to ensure global campaigns deliver on global expectations while also delivering value for the region.

This presentation will provide the following benefits for sales, marketing and product:

● Understand how to build corporate, regional and country-level infrastructures to support successful execution

● Discover a process for evaluating high-priority challenges affecting successful country deployment as well as opportunities for improvement

● Learn about a real-time monitoring process that allows local marketing teams to provide timely feedback on campaign execution