Summit Europe Sessions MES CSOS and SES_Working Effectively with Global Marketing and Regional Sales Leaders

Working Effectively With Global Marketing and Regional Sales Leaders

Thursday 10 October 2019 | 15:15 - 15:55

Speaker(s):  Mavis Liew

Syndicate(s): Track 5

Focus: Optimize

Priorities: Marketing Value

Regional marketing leaders have a unique challenge: They must align to overall corporate marketing goals while simultaneously supporting regional revenue objectives. To do this successfully, a regional marketing leader must develop strong and balanced working relationships with the CMO and the regional sales and business leader. One of the primary challenges regional marketing leaders face is creating and executing plans that deliver on both sets of goals. In this session, we’ll outline a structured and repeatable approach to building consensus, creating plans and measuring results with both of these key stakeholders.

This presentation will provide the following benefits for marketing:

● Learn how to define and prioritise marketing and regional goals

● See how to apply a framework for aligning regional and marketing goals

● Understand how to create a communication process that delivers unified reporting to global marketing and regional teams