Summit Europe Sessions MES CSOS and SES_Enablement is the new black

Enablement is the New Black: Driving Peak Competence Across the Entire Revenue Engine

Thursday 10 October 2019 | 11:10 - 11:50

Speaker(s):  Peter Ostrow

Syndicate(s): Track 5

Focus: Adopt

Priorities: Sales Enablement Functional Design and Development, Customer Engagement Functional Design and Development, Partner Enablement and Engagement

How many teams and roles in your organisation interact directly with your buyers? How many get involved after prospects become customers? What are you doing to ensure internal consistency and excellence in all interactions throughout the buyer and customer journeys, so that you can build external loyalty, advocacy and growth? Modern b-to-b organisations invest significant resources to support buyers and customers throughout their pre- and post-sale lifecycles. To deliver the best results from those investments, companies must unify the internal enablement that allows sellers, partners and customer success and customer marketing teams to optimise the external experience.

This presentation will provide the following benefits for sales, marketing, customer success and channel:

● Learn to identify the connections between sales, partner and customer success interactions that must be supported by enterprise-wide enablement opportunities

● Discover how to deploy the SiriusDecisions Revenue Enablement Framework to create win-win outcomes for all involved parties

● Understand how to deliver a more comprehensive enablement service that ultimately serves the customer’s best interests