Summit Europe Sessions Main Tent Revenue Operations Now is the Time

Revenue Operations: One Ring to Rule Them All?

Thursday 10 October 2019 | 09:55 - 10:35

Speaker(s):  Julian Archer, Anthony McPartlin

Focus: Adopt

Priorities: Revenue Engine Optimization

Years of SiriusDecisions research prove that b-to-b organisations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of b-to-b professionals whose job title includes the word “revenue” is surging – because focusing on revenue signals an enlightened view of alignment. The question is what this shift really means when it comes to cross-functional execution. Fully realising the benefits of revenue engine alignment has made a revenue operations capability the new mandate for organisations that want to outperform their peers. In this session, we’ll explain why revenue operations isn’t just a title or an organisational structure; it's a mindset and strategy for the next phase of b-to-b growth.

This presentation will provide the following benefits for sales, marketing and product:

● Understand what revenue operations means and what’s driving this trend

● Discover the benefits of a revenue operations approach and its impact on current operational functions within the organisation

● Learn diagnostics and actions your organisation can take to implement a revenue operations approach