Summit Europe Sessions DMS and ABM_POY

Programmes of the Year: Demand Marketing and Account-Based Marketing

Friday 11 October 2019 | 14:30 - 15:10

Speaker(s):  Nicky Briggs, Fredrik Sjostedt, Danny Nail

Syndicate(s): Track 1

One of the most common questions SiriusDecisions analysts get from clients is: Can you show me an example of someone who’s doing “X” the best? Driven by conversations with hundreds of organisations, our Programmes of the Year will showcase the programmes our analysts have chosen as best-in-class across marketing, sales and product disciplines – in the award winners’ own words. You’ll hear straight from your peers on their best practices and applications as well as insight into what success looks like and what it takes to achieve it.