Summit Europe Sessions CMS and CSS_Operationalizing the Channel Sales Profitability Model

Operationalising the Channel Sales Profitability Model

Friday 11 October 2019 | 13:40 - 14:20

Speaker(s):  Chris Cleary

Syndicate(s): Track 4

Focus: Operationalize

Priorities: Channel Sales Profitability

The SiriusDecisions Channel Sales Profitability Model is a diagnostic tool that helps channel leaders go beyond traditional measures and truly understand the return on their channel investments. In this session, we’ll demonstrate how to use the model to gauge the likelihood of profitable channel partnerships and make more educated channel investment decisions.

This presentation will provide the following benefits for sales, marketing and operations:

● Understand how to use channel performance data to drive decisions around channel partnerships

● Learn how to leverage channel performance data when prioritising marketing investments for partners

● Discover best practices for developing partner measurement capabilities