Summit Europe Sessions CMS and CSS_Navigating Digital Marketing Transformation in the Channel

Navigating Digital Marketing Transformation in the Channel

Friday 11 October 2019 | 10:50 - 11:30

Speaker(s):  Kathy Freeman Contreras, Angela Leech

Syndicate(s): Track 4

Focus: Optimize

Priorities: Channel Demand Creation

B-to-b organisations are transforming to become more digital in their marketing efforts – and their partners need to make the same transformation. As suppliers and partners drive towards this digital marketing transformation, the distribution of channel demand investment should shift in line with indirect buyers’ digital preferences throughout their journey. Channel partners often are challenged by this need to transform and look to suppliers for guidance and support. In this session, we’ll introduce the key steps channel marketing leaders must take to help their partners achieve digital marketing transformation.

This presentation will provide the following benefits for channel marketing:

● Understand digital marketing transformation challenges, definitions and foundational elements that affect the channel

● Learn the key steps channel marketing leaders must take to help their partners achieve digital marketing transformation

● Discover how to identify where focus should shift once partner transformation has occurred