Summit Europe Sessions Building a Best-Practice Multilingual Content Strategy

Building a Best-Practice Multilingual Content Strategy

Thursday 4 October 2018 | 10:30 - 11:15

Speaker(s):  Christine Polewarczyk, Paul Dolan

Syndicate(s): Marketing Executive, Content Strategy and Operations

Focus: Optimize

Priorities: Strategic Content Planning; Content Management and Technology

B-to-b marketers seeking to understand and apply content strategy best practices to marketing programs that address audiences from multiple geographies, languages or cultures have inherent challenges with strategic and tactical complexity. Organisations need a clear methodology and process they can use to develop, organise and document a multilingual content strategy that will support marketing goals and objectives across multiple markets. This presentation will provide the following benefits:

For marketing:

  • Industry benchmarks on b-to-b content strategy maturity and effectiveness

  • Insight into the key inputs required to develop a high-performing content plan

  • Step-by-step guidance on how develop and document a multilingual content strategy