Summit Europe Sessions BCS and CES_Powering Campaigns with Effective Reputation Programs

Powering Campaigns With Effective Reputation Programmes

Friday 11 October 2019 | 10:50 - 11:30

Speaker(s):  Ian Bruce

Syndicate(s): Track 7

Focus: Adopt

Priorities: Brand Experience, Corporate Communications, Corporate Messaging and Content

A strong reputation is the foundation for achieving campaign success – but reputation programmes often get short shrift during the campaign planning process, resulting in campaigns that are little more than a bundle of demand tactics. Reputation programmes have many moving parts and a diverse set of contributors – making an airtight process and clear leadership all the more important. In this session, we’ll uncover the best practices for designing reputation programmes that drive the achievement of campaign goals.

This presentation will provide the following benefits for marketing:

● Discover the critical factors that determine reputation programme strategy and execution

● Learn a repeatable process for planning, executing and optimising reputation programmes

● Understand the emerging role of the reputation programme architect