Summit Europe Sessions B-to-B Demand Creation By the Numbers

B-to-B Demand Creation By the Numbers

Thursday 4 October 2018 | 11:30 - 12:15

Speaker(s):  Erin Bohlin, Chris Parr

Syndicate(s): Demand Creation, Marketing Executive

Focus: Adopt

Priorities: Demand Functional Design and Development

The future of demand creation is already here, but are you benefiting from it? Organisations must challenge their assumptions about what it takes to deliver effective demand creation in times of intense technology innovation and increasingly challenging buyer expectations. Old assumptions and myths about where demand creation stands on the journey to best-in-class no longer apply – it’s time to broaden the scope of demand creation. In this session, we’ll share the data and proof points that demand leaders need to identify where they need to future-proof and explain how to build a business case for the investment to make it happen. This presentation will provide the following benefits:

For marketing:

  • See the latest benchmark data from the SiriusDecisions Command Center on demand creation performance and investments
  • Explore the adoption of current demand creation trends and performance impact
  • Learn how to prioritise and justify where your investments should be made