Summit Europe Sessions 2019 ELE

2019 Executive Leadership Exchange

Thursday 10 October 2019 | 10:35 - 14:35

Speaker(s):  Phil Harrell, Meta Karagianni, Jennifer Ross, Jeff Lash, Monica Behncke

This programme is by invitation only. 

At 2019 Summit Europe we are excited to bring you a recrafted programme that is designed especially for top executives in Sales, Marketing and Product positions. This years’ ELE will introduce new research on topics that CMOs, CSOs and CPOs have told us is of keen interest. There will be facilitated peer networking to take on common challenges and how they have been addressed, and open networking to renew and create business connections.  

This programme is designed to make the best use of our executive’s time at Summit Europe by combining high value research with practical advice and exclusive networking opportunities. 

Thursday Programme Agenda

10:35 – 11:00

Executive Networking

 

11:00 – 11:10

Welcome Address

 

11:10 – 11:50

Building an Aligned Strategy for the Revenue Engine

Revenue Engine leaders across sales, marketing and product are often plagued by a lack of cohesive strategy that manifests itself in subpar operational alignment and performance. Yet overwhelmingly, leaders have told us that they do not feel proficient at creating a strategic vision. In this session, we will introduce a new model that provides a practical guide to formulating a strategic vision for your revenue engine.

11:50 – 12:20

Facilitated Networking

Peer exchange on the insight, challenges and (things you have tried) when creating a revenue engine strategy

12:20 – 13:30

Executive Lunch

 

13:30 – 14:10

Thriving in the Culture You

Have

In a company culture with a strong bias for a particular function (e.g. sales, finance, product), leaders often look for ways to cast their function in the best possible light. SiriusDecisions will bring you practical advice on how each part of the revenue engine can operate successfully in various cultures, and guidance on how to move toward greater culture alignment.

14:10 – 14:30

Facilitated Networking

Peer exchange on the challenges and what has worked well when trying to initiate/ execute cultural change

14:30 – 14:35

Closing Remarks

 


The Executive Leadership Exchange is an invitation-only program for sales, marketing and product leaders at b-to-b organizations who have purchased a ticket to SiriusDecisions 2019 Summit Europe. To register for the Executive Leadership Exchange, please click here and follow the prompts to include ELE in your Summit Europe registration or contact [email protected]