Summit Europe ROI POY Winners ROI Award Winner CommScope

ROI Award Winner: CommScope

Wednesday 3 October 2018 | 14:45 - 16:15

Speaker(s):  Fiona Nolan

Following a multi-year journey that has seen several pivotal acquisitions and integration exercises, the team at CommScope embarked upon a far-reaching marketing transformation that resulted in stronger alignment with sales and business units. It also helped to drive a more impactful and audience-centric approach to marketing within a highly-engaged marketing team with strengthened collaboration across global and regional teams.