Summit Europe Return On Integration ROI Award Winner CommScope

ROI Award Winner: CommScope

Speaker(s):  Fiona Nolan

Following a multi-year journey that has seen several pivotal acquisitions and integration exercises, the team at CommScope embarked upon a far-reaching marketing transformation that resulted in stronger alignment with sales and business units. It also helped to drive a more impactful and audience-centric approach to marketing within a highly-engaged marketing team with strengthened collaboration across global and regional teams.