Summit Europe Return On Integration POY Award Winner VMware

POY Award Winner: VMware

Speaker(s):  Angela Leech, Simon Jones

POY Award Winner: Kirsten Cox, VP Marketing

VMware’s EMEA marketing team has challenged the legacy product focus and siloed status quo to demonstrate the value of marketing that is customer centric and built for scale. The team has re-engineered its approach for each major solution area to ensure marketing is integrated, audience-centric, fit for direct and indirect routes to market, and governed by clear metrics and more impactful plans while taking a programmatic approach for local amplification. The journey is not over but the foundations for long-term integrated marketing success have been built.