Summit Europe Return On Integration POY Award Winner Palo Alto Networks

POY Award Winner: Palo Alto Networks

Speaker(s):  Angela Leech, Simon Jones

POY Award Winners: Andrew Shepherd, Senior Manager, Regional Marketing

Palo Alto’s Named ABM program demonstrates the benefits of taking a data science-driven approach to delivering ABM at scale, as well as how a rigorous approach to measurement helps drive continuous progress and improvement. Just a year into the ABM program, the team has already made significant progress by increasing account engagement and marketing contribution to pipeline and revenue.