Summit Europe Return On Integration POY Award Winner Cisco Systems

POY Award Winner: Cisco Systems

Speaker(s):  Angela Leech, Simon Jones

POY Award Winners: Halvor Garaas, Next Gen Analytics lead, Global Customer Marketing Engagement; Pascal Lendermann, Director Global Customer Marketing Engagement

The team at Cisco is on a mission to become more customer centric. As part of that initiative, it consolidated the databases within marketing, sales and finance to enable the organization to deeply analyze the digital interaction points it has with customers and prospects.

Not content with stopping there, the team took it one step further by transforming insights into an automated machine learning framework. This framework can predict the best next action to take in marketing programs to drive engagement and growth with customers and prospects – by defining the most intuitive and personal Cisco experience at each step of the buyer’s journey.