Summit Europe Plenary Sessions Digital Transformation What Does It Mean and What Must B-to-B Leaders Do to Make It Successful

Digital Transformation: What Does It Mean, and What Must B-to-B Leaders Do to Make It Successful?

Speaker(s):  Marisa Kopec

Focus: Adopt

Priorities: Transformation; Sales Productivity; Product Innovation and Lifecycle Process

Currently, “digital transformation” is one of the buzziest of buzzwords in b-to-b. It is difficult to find companies that are not engaged or about to engage in some version of this, but do these companies really understand what “digital,” “transformation” and “digital transformation” mean, or are they merely following a trend without considering their specific circumstances? This presentation will provide the following benefits:

For sales, marketing and product:

  • Understand the different forms of digital transformation and their potential impact across the revenue functions
  • Learn the key elements of truly transformational change and what it takes to execute
  • Understand the role of technology in enabling transformation and determining when to commit