Summit Europe Lunch and Learn Salesforce

How Salesforce Uses Pardot

Friday 11 October 2019 | 12:25 - 13:40

Sponsor Name: Salesforce

Speakers: Clementina Angelino, Product Marketing Manager, Pardot, Salesforce

At Salesforce we know that sales’ awareness of marketing initiatives is a key factor in winning business. When prospects talk to their sales rep, they want that rep to have insight into the emails they’ve opened, the content they’ve downloaded, and the events they’ve attended. Come learn how Salesforce bridges the gap between Sales and Marketing allowing our reps to better understand marketing initiatives, drive more MQLs and SQLs, and close more deals.

In this sessions you will learn:

  • How to use your website to generate leads
  • How to create a compelling content plan for your campaigns or product launches
  • How to nurture leads until they are sales ready
  • How to track the success of your marketing campaigns