Disciplines and Priorities

Our intellectual property spans more than 70 client priorities representing thousands of topics that marketing, sales and product leaders care about.

Account-Based Marketing

Brand and Communications

Channel Marketing

Channel Sales

Content Strategy and Operations

Customer Engagement

Demand Marketing

Emerging Growth Strategies

Marketing Executive

Marketing Operations

Portfolio Marketing

Product Management

Sales Enablement

Sales Executive

Sales Operations Strategies

Your Business Priorities

Is there a business priority that your role will be leading? Search for the right strategies for your business, your team or your discipline here.

Enabling Transformation

Let us help your organization tackle game-changing cross-functional initiatives.

We help teams work in concert to undertake enterprise-wide transformations and identify growth opportunities that span multiple disciplines.

Choose your Transformative Initiative:

The SiriusDecisions B-to-B Technology and Services Universe

SiriusDecisions is working with clients and providers to help them look at the b-to-b technology and services landscape differently, and changing the tech buying conversation to start with "What are you trying to do?" rather than "What category do you want to buy?”
We evaluate b-to-b technology and services through the lens of our client's business issues and priorities – not through features.
Explore the technologies and services that drive the b-to-b revenue engine

Hot Topics

2018 State of B-to-B Tech Investments e-book

Explore the technology investment plans of b-to-b organizations and see why organizations continue to struggle to see a return on their technology investments.

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Sales Enablement for the First-Line Sales Manager

Read why sales manager enablement is important, why traditional manager enablement is ineffective and learn the elements of the enablement playbook.

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2018 Global Chief Sales Officer Study e-book

Learn the key priorities and data that will enable chief sales officers to turn the buying experience into a competitive advantage and hit revenue goals.

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Global Campaign Strategy and Execution

increased revenue and profitability. In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations.

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SiriusDecisions Channel Program Model Overview

Explore a best-in-class roadmap to help you increase speed to market and identify the functional roles and processes needed to support your partners.

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The SiriusDecisions Demand Waterfall® Family

Learn about implementation considerations for building a best-in-class demand management process using the SiriusDecisions Demand Waterfall®.

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European General Data Protection Regulation (GDPR)

All companies doing business in the European Union (EU) must comply with GDPR. Download this e-book to lay the groundwork for compliance.

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