B-to-B Webcasts for Sales, Marketing and Product Leaders

Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing. However, siloed processes, data and even technology can hamper growth efforts – whilst priorities, budgets and senior personalities often remain in conflict.

In this webcast, we discuss what has changed for suppliers moving an offering from on-premise to software as a service (SaaS), how these changes affect product management, and how to address these changes.

Data privacy has become a global imperative and can have a direct, material and long-term impact on an organization’s brand. Those firms that recognize the opportunity and embrace data privacy as a positive asset can drive brand loyalty and trust in their organization. To this end Brand managers must take a leadership role in protecting and promoting the brand, and preparing for the impact of data privacy regulations.

In this webcast we will we review the implications of data privacy regulations for brand and communications leaders and outline the steps they must take to protect, promote and prepare the wider organization.

Many organizations create campaigns with reputation, demand creation and sales enablement efforts that are loosely connected, at best, and working at cross purposes, at worst. The result is a lack of well-defined, tightly interlocked campaign planning.

Join Heather Loisel, General Manager of Consulting & Learning at SiriusDecisions, to learn about the elements of a best-in-class campaign framework for planning and implementation.

Join us as we share the SiriusDecisions Customer Engagement Model, a best practice approach to measure the quality of customer relationships using standard business measures as well as customizable metrics that can be adapted to each organization’s unique situation.