Summit Europe Case Studies Televerde Case Study

How Marketo and Televerde Created a Global, Scalable Demand Generation Engine

Sponsor Name: Televerde

Speakers: Peter Bell, Head of Marketing, EMEA, Marketo; Michelle Cirocco, Head of Marketing, Televerde

In order to achieve aggressive growth targets, Marketo recognized the need to deploy a fully integrated global demand generation and sales development team. To deliver results quickly and in tandem with rapid growth and expansion into additional countries and languages, the company decided to partner with a third-party. It was essential to maintain quality, consistency, and a seamless customer experience, while still allowing flexibility for regional market differences. This led Marketo to partner with Televerde. The result was a thoughtful, efficient, and effective approach to building a global demand center that delivers results!

Join Peter Bell, Head of Marketing, EMEA, Marketo, and Michelle Cirocco, Head of Global Marketing, Televerde, to learn about:

  • Making the decision to choose an external partner (Marketo)
  • Keys to a successful partnership (Televerde/Marketo)
  • Successful onboarding
  • Best practices for execution