Summit Europe Case Studies Showpad Case Study

Communicating added value to your customer during business transformation

Sponsor Name: Showpad

Speaker: Lee Graham, Head of UK Commercial Marketing, Neopost

Does traditional business mean traditional sales approach? Or would you rather try to reinvent the business to offer what others don’t offer yet and gain competitive edge? And, if you reinvent, how can you make sure that your sales team is equipped to deliver the right content that is demonstrating the value and meaning for the customer. Neopost case study will illustrate how technology assisted them in tackling this transformation and help explain to customers how that transformation has made them a more vital partner than ever before.