Summit Europe Case Studies Salesforce Pardot Case Study

Marketing Automation at Large Organisations with Bank of Montreal and Salesforce Pardot

Sponsor Name: Salesforce

Speakers: Stewart Conway, Head of Central Marketing at BMO Global Asset Management (EMEA) ; Carrie Smith, Senior Manager, Product Marketing, Salesforce Pardot 

Large enterprise organisations can be slow in adopting new technologies and transforming their sales and marketing into the digital world. With any large enterprise company, there is a risk assessment around digital transformation and many look for best practices in the industry before following suit. 

Hear how Stewart Conway has defied this trend, using learnings from past marketing automation experience to transform the sales and marketing organisation at Bank of Montreal (BMO). Observe how he navigated the organisational matrix to build marketing superheros, using change management and learning and development strategy. Stewart will walk through how BMO uses Pardot, the marketing automation solution by Salesforce to align sales and marketing teams and nurture deeper client/prospect engagement. Salesforce will demonstrate how other large organisations can deliver personalised B2B marketing campaigns that will impact the bottom line.