Summit Europe Case Studies ON24 Case Study

Make ABM About Your Audience, Not Automation

Sponsor Name: ON24

Speaker: Joe Hyland, Chief Marketing Officer, ON24

There’s no doubt that ABM (Account Based Marketing) is the most buzzed-about “trend” in marketing today. Despite the hype, ABM is not all that new. Sure, there are much better tactics and technologies to reach your named accounts, but once you do, you still need to meaningfully engage with the people inside them.

In this session, Joe Hyland, CMO, ON24 will discuss how to put your audience at the center of your ABM strategy through interactive, data-rich webinar campaigns, including how to: 

  • Determine which ABM approach is right for your business
  • Make audience engagement core to your ABM strategy
  • Personalize content at scale through webinars
  • Find your best accounts through behavioral insights
  • Inform and optimise ABM campaigns through content intelligence