Summit Europe Case Studies ON24

How to Use Webinars Strategically for Effective B2B Lead Generation

Friday 11 October 2019 | 11:40 - 12:25

Sponsor Name: ON24

Speakers: Linus Gregoridis, Director and Co-founder, London Research

Based on the 2019 State of B2B Lead Generation report, produced by London Research in partnership with ON24, the session will explore how companies reap the benefits when they approach webinars in a more strategic and sophisticated way than those companies only carrying out tactical webinars on an ad hoc basis. The session will provide the audience with clear recommendations on how to increase the effectiveness of their demand generation campaigns at an overall level, also drilling specifically into how the webinar channel can be most effectively utilised in the context of lead generation activities. Linus will draw on his own experiences with London Research and ON24 webinars, and its research into lead generation and webinar best practices carried out earlier this year, to cover how B2B marketers should optimise webinars at every stage of the process to extract maximum value, including how companies need to match content with their audience, promote on-demand webinars to maximise engagement, and learn from feedback to improve content and delivery.