Summit Europe Case Studies Ledger Bennett

Fortune 10 Pharma company supercharges growth with data driven decision making

Thursday 10 October 2019 | 12:00 - 12:45

Sponsor Name: Ledger Bennett

Speakers: Nick Porter, Chief Revenue Officer at World Courier, an Amerisource Bergen Company

In a world where every marketing $ you spend is scrutinised a truly holistic view of performance throughout the entire funnel is critical. Find out how a Fortune 10 company has increased revenue and ROI through smarter data-led insights. As one of the largest pharma logistics providers on the planet, World Courier knows exactly how long it takes to get lifesaving medicine from manufacture to patient. However, 12 months ago, if you were to ask them what the business impact of every marketing $ they spent was, or where and why to invest marketing spend, they wouldn’t have been able to tell you.

In this case study session, Nick Porter, World Courier’s CRO, along with Ledger Bennett will share their story from siloed data and decisions made on gut feel to growth transformation built on rigorous and methodical experimentation, underpinned with real time revenue-based decision making. Nick has successfully built a team who are not only driven by the power of data but who are able to accelerate decision making through being better informed – a true revenue engine!

What you’ll learn:

  • Why it is critical that your sales and marketing teams are not only aligned but are truly connected and driving towards the same revenue generation goal
  • How to drive purpose with data – identifying where you should invest, why you should invest and how to drive scale
  • How to achieve a holistic view of performance throughout the entire funnel
  • The steps you can take to achieving predictable performance