Summit Europe Case Studies G2

Selling in the Age of the Customer: The New Rules of B2B Sales

Friday 11 October 2019 | 11:40 - 12:25

Sponsor Name: G2

Speakers: Godard Abel, CEO and Co-Founder, G2; Nilanjan Adhya, Chief Digital Officer, IBM Cognitive Applications at IBM

A conversation with Godard Abel, Co-Founder and CEO of G2, and Nilanjan Adhya, Chief Digital Officer, IBM Cognitive Applications at IBM.

The state of B2B buying has changed. Today’s buyers instinctively trust and seek out the perspectives of their peers before making buying decisions. Companies, and individuals themselves, can benefit from embracing real user feedback to make improvements across the board - from the product itself, to enhancing the sales, marketing and even renewal experiences. Join us to learn how to embrace the voice of your customers to reach your potential.

In this session, you will learn:

  • How to start the conversation around customer voice
  • How to leverage customer voice to uplevel your company -- and career
  • How to expand the use of customer voice across your company and the globe