Summit Europe Case Studies Demandbase Case Study

Getting ABM Right and Getting Ready for What’s Next

Sponsor Name: Demandbase

Speaker: Nani Shaffer, Director Product Marketing, Demandbase

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up. Join us for a discussion of what works in ABM, what doesn’t, and what’s going to change everything in the coming year.