Summit Europe Case Studies Demandbase

Best practices from the pros: Using martech to take your ABM strategy to the next level

Thursday 10 October 2019 | 12:00 - 12:45

Sponsor Name: Demandbase

Speakers: Jessica Fewless, Vice President Customer Success, Demandbase; Marta De Donno, Strategic and Digital Marketing Manager - EMEA, Adobe; David Cotterill , Director and Leader, European Marketing and Communications, Conduent; Diksha Grewal, Head of ABM, 1E

When it comes to ABM, the learning and growing never stops, so we want to bring you the best of the best when it comes to practical ABM advice. No matter your ABM maturity or where you are on your journey, you’ll take back tactics and insights to use within your own company from our ABM experts. Our panel of experts will share their experiences and approach to ABM.

Leave with real-life how to's and do not's, advice on operationalising and scaling your ABM programs and how to use martech to drive real results, revenue and ROI from your ABM campaigns.