Summit Europe Case Studies Bigtincan

Eaton: Driving simplification for the seller – a sales enablement platform implementation across EMEA

Thursday 10 October 2019 | 12:00 - 12:45

Sponsor Name: Bigtincan

Speakers: Kam Sian, EMEA Sales Enablement Manager.

Eaton sales teams focus on solving industry’s toughest power management challenges around the world. They have to navigate a complex matrix of products, industries, business models and buying groups while still being able to support our customer’s needs. Our collaboration with Bigtincan focuses initially on the delivery of customer centric and sales centric content to our sales team ensuring that we deliver highly targeted content to sales, specific to their sales role in the language they require, real time.

Join this session with Kam to learn how Eaton worked with Bigtincan to:

  • Co-create a real-time dynamic sales enablement platform that we can rapidly deploy across 50 countries supporting 20 languages.
  • Deliver, both Internal and External, customer facing assets in the same environment
  • Provide content tailored to our customer’s needs via their smart devices
  • Use insight generated from content consumers to inform content marketing design and production
  • Support functional excellence across our sales and marketing teams