Summit EuropeBlog What Are Your 2020 Priorities as a Product Management Leader?

What Are Your 2020 Priorities as a Product Management Leader?

August 21, 2019 | By Jeff Lash

  • Product management leaders have a variety of challenges to focus on as they plan for the next year
  • Product management leaders often prioritize developing the skills of their product managers
  • SiriusDecisions is conducting a short survey on product management leaders’ priorities and challenges for 2020

In the SiriusDecisions Product Management Research and Advisory service, we spend a good part of every day interacting with b-to-b product management leaders and product management teams. We have the benefit of working with large and small product teams in many industries and types of organizations, and we and see a lot of different situations.

creative man working on computer

Sometimes, when clients talk to us about a particularly vexing challenge they’re facing, they say, “We’re not the only ones having these issues … are we?”

Although every organization has unique elements, we hear a lot of the same priorities, initiatives, issues and concerns, so the answer is usually, "No, you’re not alone.” This may provide some relief, though it often results in follow-up questions about what other challenges product management leaders are facing.

As part of our ongoing research to improve the effectiveness and efficiency of b-to-b product management organizations, we are conducting a short survey (below) of product management leaders to gather more data on their challenges and priorities. We conducted a similar survey in 2014, so this will allow us to see trends and changes over the past five years.

 

 

Product Management: Planning Guide 2020

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Jeff Lash

Jeff Lash is Vice President and Group Director, Product Management, where he leads the Product Management Research and Advisory Service. A recognized thought leader in product management, he has over 15 years of experience in product management, product development, product marketing, and user experience design. Follow Jeff on Twitter at @jefflash.
Product Management: Planning Guide 2020

Product Management: Planning Guide 2020

<p>Product management leaders need to constantly be looking ahead and anticipating potential changes in the market... Access Now
<p>Product management leaders need to constantly be looking ahead and anticipating potential changes in the market. The act of planning for what may impact the product portfolio – positively or negatively – is crucial to be ready to respond to what actually happens. In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 202... Access Now
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