Summit Europe B2B Academy

B2B Academy

Fast Track your B2B Marketing Certification

Accelerate your path to becoming B2B marketing certified with a live classroom experience from Forrester’s B2B Marketing course. This live classroom experience of “Module 2: Targeting Personas to Develop a Winning Go-to-Market Strategy” is your head start to building a strong foundation of knowledge and developing meaningful, ongoing relationships with customers. This course will not only shape the knowledge of those that are new to B2B, but it will also align seasoned teams on key concepts and terminology. After attending the live session, continue to the online learning environment to cement your understanding of B2B marketing, gain hands-on experience with our B2B marketing toolkit, and earn your certification as a B2B marketer!

9 October 2019 | 15:00 - 17:00

 

Register for the B2B Academy

What You'll Learn

Attendees will walk away with a solid knowledge base in:

Who is your organization selling to?

Personas, buyer roles, relative targeting, TAM

What is your organization selling?

Demand type, Needs Aperture 

How do you bring your offering to market?

Routes to Market (direct, indirect, hybrid)

Who Should Attend?

Novices and experts alike will enjoy the benefits of highly engaging instructor-led content, exercises and peer-to-peer collaboration based on the building blocks of B2B marketing.