Summit Europe Agenda At-a-Glance

Agenda At-a-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact us.

Wednesday 3 October

Time Session Information
7:30 - 9:00 Registration and Networking Breakfast
9:00 - 10:00
2018 Summit Europe: Plenary Sessions
9:00 - 9:15 Welcome - Jaros, SiriusDecisions
9:15 - 10:00 Expanding the Economics of Alignment - Karagianni/Montesdeoca, SiriusDecisions
10:00 - 10:30 Networking Break in the Marketplace
10:30 - 11:15
SiriusFoundations
SiriusFoundations
Demand Creation
(Dolan)
Portfolio Marketing
(McKeon)
Account Based Marketing
(Heuer)
Marketing Strategy and Operations
(Graber)
Channel Marketing
(Parr)
Customer Engagement
(Nakano)
Executive Leadership Exchange
Boards and Revenue-Engine Leaders: Forging a Stronger Relationship
(Bright, Harrell, Jaros)
11:15 - 11:30 Movement Break
11:30 - 12:15
Sponsor Case Studies
Sponsor Case Studies
EIMS Case Study Dun & Bradstreet Case Study
 Ledger Bennett Case Study Lionbridge Case Study 
ON24 Case Study
PathFactory Case Study
 Showpad Case Study  Zoho Case Study
Executive Leadership Exchange
Take Me to Your Leader: The Leadership Traits That Matter Most for B-to-B Success
(Karagianni, Ross)
12:15 - 13:30 Networking Lunch in the Marketplace
13:30 - 14:15
Sponsor Case Studies
Sponsor Case Studies
Bigtincan Case Study  Demandbase Case Study 
Impartner Case Study  OneTrust Case Study 
 Salesforce Pardot Case Study  Synthio Case Study
 Televerde Case Study
Executive Leadership Exchange
B-to-B Technology (Topic TBA)
(Canare, Heuer)
14:15 - 14:45 Networking Break in the Marketplace
14:45 - 16:15
2018 Summit Europe: Plenary Sessions
14:45 - 15:30 ROI Award Winner - TBA
15:30 - 16:15 Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations - Archer/Levinson, SiriusDecisions
16:15 - 16:30 Movement Break
16:30 - 17:30
2018 Summit Europe: Plenary Sessions
16:30 - 17:15 Stronger Together: Aligning Sales and Marketing Planning - Bright/Silver, SiriusDecisions
17:15 - 17:30 Closing Remarks - Jaros, SiriusDecisions
18:30 - 20:30 Summit Europe Green Tie Gala
 

Thursday 4 October

Time Session Information
 7:30 - 17:00  Event Registration
7:30 - 8:30 Networking Breakfast in the Marketplace
Women's Networking Breakfast
8:30 - 1:00
2018 Summit Europe: Plenary Sessions
8:30 - 8:35 Day Two Welcome - Jaros, SiriusDecisions
8:35 - 9:20 Programs of the Year - Jones/Leech, SiriusDecisions
9:20 - 10:00 Account-Based Marketing and Sales: Can We Talk? - Briggs/Silver, SiriusDecisions
10:00 - 10:30 Networking Break in the Marketplace
10:30 - 11:15
Syndicate Sessions
ABM Channel Sales Demand Marketing Ops Content Product Management Sales Enablement
Driving Successful ABM within the Parameters of Privacy (Archer, Peterson) Partner Profitability Model (Cleary) Lead Nurturing in a Demand Unit World (Bohlin, Horton) Naked and Afraid: Rationalising Confusing Goals to Pinpoint Marketing's Impact (Graber, Ross)

Building a Best-Practice Multilingual Content Strategy
(Polewarcyzk, Dolan)

Product Management Excellence: Creating a Best-in-Class Product Management Organisation (Singer) Sales Enablement Planning: Meeting Long Term Goals While Getting Short Term Wins (Cole)
11:15 - 11:30 Movement Break
11:30 - 12:15
Syndicate Sessions
ABM Channel Sales Demand Marketing Ops Content Product Management Sales Enablement
Are You Ready for Account Based Marketing? (Briggs, Peterson) Joint Supplier / Partner Business Planning (Cleary) B-to-B Demand Creation by the Numbers (Bohlin, Parr) Measurement in the Channel (Chien, Clark) The State of B-to-B Content in EMEA (Polewarczyk, Montesdeoca) Global Pricing and Packaging: Using the Blueprint for Global Products (Singer) First-Line Sales Managers: Enabling What Matters (Cole)
12:15 - 13:30 Networking Lunch in the Marketplace
13:30 - 14:15
Syndicate Sessions
ABM Channel Marketing Demand Marketing Ops Customer Engagement Portfolio Marketing Sales Ops
Aligning Sales and Marketing to Support Must Win ABM Opportunities (Briggs, Silver) Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners (Chien, Leech) Redefining Field Marketing (Karagianni, Montesdeoca) Demand Unit Waterfall: The Data Model (Archer, Donlon) From Meaning to Moments: The Intersection of Brand and Customer Engagement (Nakano, Ogilvie) Closing the Sales Knowledge Gap in Region (McKeon, Cole) SiriusDecisions Sales Manager Productivity Model: Free Up Time So That Managers Can Coach (Harrell, Therrien)
14:15 - 14:30 Movement Break
14:30 - 15:15
Syndicate Sessions
ABM Channel Marketing Demand Marketing Ops Customer Engagement Portfolio Marketing Sales Ops
Lab: Tailoring Your ABM Dashboard for Next Gen ABM (Graber, Peterson) Partner Engagement: Strategies for Building Partner Mindshare and Loyalty (Chien, Leech) Agile Program Design and Testing in Demand Creation (Horton, Jones) Tech: Marketing Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth (Clark) Lab: Harnessing Customer Data for Post-Sale Engagement (Donlon, Nakano) Activating Persona and Buyer Insights for Demand Creation (Bohlin, McKeon) Introducing the SiriusDecisions Sales Intelligence Model (Levinson, Therrien)
15:15 - 15:45 Networking Break in the Marketplace
15:45 - 17:30
2018 Summit Europe: Plenary Sessions
15:45 - 16:30 ROI Award Winner - TBA
16:30 - 17:15 Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful? - Canare/Parr, SiriusDecisions
17:15 - 17:30 Event Adjournment/2019 Announcement - Jaros, SiriusDecisions
Event Concludes  

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