Summit Europe Agenda At-a-Glance

Agenda At-a-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact us.

Wednesday 3 October

Time Session Information
7:30 - 9:00 Registration and Networking Breakfast
9:00 - 10:00
2018 Summit Europe: Plenary Sessions
9:00 - 9:15 Welcome - Jaros, SiriusDecisions
9:15 - 10:00 Expanding the Economics of Alignment - Karagianni/Montesdeoca, SiriusDecisions
10:00 - 10:30 Networking Break in the Marketplace
10:30 - 11:15
SiriusFoundations
SiriusFoundations
Demand Creation
(Dolan)
Portfolio Marketing
(McKeon)
Account Based Marketing
(Heuer)
Marketing Strategy and Operations
(Graber)
Channel Marketing
(Parr)
Customer Engagement
(Nakano)
ELE
Boards and Revenue-Engine Leaders: Forging a Stronger Relationship
(Bright, Harrell, Jaros)
11:15 - 11:30 Movement Break
11:30 - 12:15
Sponsor Case Studies
Sponsor Case Studies
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
ELE
Take Me to Your Leader: The Leadership Traits That Matter Most for B-to-B Success
(Karagianni, Ross)
12:15 - 13:30 Networking Lunch in the Marketplace
13:30 - 14:15
Sponsor Case Studies
Sponsor Case Studies
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
Case Study
(TBA)
ELE
B-to-B Technology (Topic TBA)
(Canare, Heuer)
14:15 - 14:45 Networking Break in the Marketplace
14:45 - 16:15
2018 Summit Europe: Plenary Sessions
14:45 - 15:30 ROI Award Winner - TBA
15:30 - 16:15 Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations - Archer/Levinson, SiriusDecisions
16:15 - 16:30 Movement Break
16:30 - 17:30
2018 Summit Europe: Plenary Sessions
16:30 - 17:15 Stronger Together: Aligning Sales and Marketing Planning - Bright/Silver, SiriusDecisions
17:15 - 17:30 Closing Remarks - Jaros, SiriusDecisions
18:30 - 20:30 Summit Europe Green Tie Gala
 

Thursday 4 October

Time Session Information
7:30 - 8:30 Networking Breakfast in the Marketplace
Women's Networking Breakfast
8:30 - 10:00
2018 Summit Europe: Plenary Sessions
8:30 - 8:35 Day Two Welcome - Jaros, SiriusDecisions
8:35 - 9:20 Programs of the Year - Jones/Leech, SiriusDecisions
9:20 - 10:00 Account-Based Marketing and Sales: Can We Talk? - Briggs/Silver, SiriusDecisions
10:00 - 10:30 Networking Break in the Marketplace
10:30 - 11:15
Syndicate Sessions
ABM Channel Sales Demand Marketing Ops Content Product Management Sales Enablement
Driving Successful ABM within the Parameters of Privacy (Archer, Peterson) Partner Profitability Model (Cleary) Lead Nurturing in a Demand Unit World (Bohlin, Cross) Naked and Afraid: Rationalising Confusing Goals to Pinpoint Marketing's Impact (Graber, Ross) Modernising Content Localisation for a Digital World (Polewarcyzk, Dolan) Product Management Excellence: Creating a Best-in-Class Product Management Organisation (Singer) Sales Enablement Planning: Meeting Long Term Goals While Getting Short Term Wins (Cole)
11:15 - 11:30 Movement Break
11:30 - 12:15
Syndicate Sessions
ABM Channel Sales Demand Marketing Ops Content Product Management Sales Enablement
Are You Ready for Account Based Marketing? (Briggs, Peterson) Joint Supplier / Partner Business Planning (Cleary) B-to-B Demand Creation by the Numbers (Bohlin, Parr) Measurement in the Channel (Chien, Clark) The State of B-to-B Content in EMEA (Polewarczyk, Montesdeoca) Global Pricing and Packaging: Using the Blueprint for Global Products (Singer) First-Line Sales Managers: Enabling What Matters (Cole)
12:15 - 13:30 Networking Lunch in the Marketplace
13:30 - 14:15
Syndicate Sessions
ABM Channel Marketing Demand Marketing Ops Customer Engagement Portfolio Marketing Sales Ops
Aligning Sales and Marketing to Support Must Win ABM Opportunities (Briggs, Silver) Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners (Chien, Leech) Redefining Field Marketing (Karagianni, Montesdeoca) Demand Unit Waterfall: The Data Model (Archer, Donlon) From Meaning to Moments: The Intersection of Brand and Customer Engagement (Nakano, Ogilvie) Closing the Sales Knowledge Gap in Region (McKeon, Cole) SiriusDecisions Sales Manager Productivity Model: Free Up Time So That Managers Can Coach (Harrell, Therrien)
14:15 - 14:30 Movement Break
14:30 - 15:15
Syndicate Sessions
ABM Channel Marketing Demand Marketing Ops Customer Engagement Portfolio Marketing Sales Ops
Lab: Tailoring Your ABM Dashboard for Next Gen ABM (Graber, Peterson) Partner Engagement: Strategies for Building Partner Mindshare and Loyalty (Chien, Leech) Agile Program Design and Testing in Demand Creation (Cross, Jones) Tech: Marketing Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth (Clark) Lab: Harnessing Customer Data for Post-Sale Engagement (Donlon, Nakano) Activating Persona and Buyer Insights for Demand Creation (Bohlin, McKeon) Introducing the SiriusDecisions Sales Intelligence Model (Levinson, Therrien)
15:15 - 15:45 Networking Break in the Marketplace
15:45 - 17:30
2018 Summit Europe: Plenary Sessions
15:45 - 16:30 ROI Award Winner - TBA
16:30 - 17:15 Digital Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful? - Canare/Kopec, SiriusDecisions
17:15 - 17:30 Event Adjournment/2019 Announcement - Jaros, SiriusDecisions
Event Concludes  

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